Three layers, built in order. Each adds capability without requiring a rewrite of what came before.
Your codified strategic framework — the quality axes, evaluation criteria, and decision principles that represent your thinking.
How to build:
Start by extracting and structuring your existing thinking from conversations, docs, and your own expertise. This becomes a structured system prompt that grounds every interaction.
Quality axes (capture, comprehension, retention, polish, coherence) with definitions and scoring criteria
Composition risk taxonomy (text legibility, text defects, messaging correctness, visual coherence, motion quality)
Decision principles — the "when in doubt" rules that encode your strategic judgment
Advertiser segment context — how quality standards shift for SMBs vs. agencies vs. brand advertisers
The interface where people describe their scenario and receive structured guidance.
How to build:
Build a guided input flow — not a blank text box. Structured inputs produce structured outputs. The prototype you already have demonstrates this pattern.
Scenario input: ad type, content approach, advertiser tier, distribution context
Guided evaluation output: per-axis quality assessment with specific, actionable guidance
Escalation flags: clear signals when a scenario needs your direct input vs. when the tool's guidance is sufficient
Rationale transparency: every recommendation explains the "why" so people learn your framework as they use it
How the tool stays current as your strategy evolves — without requiring a rebuild.
How to build:
Design the knowledge layer as a modular system prompt with clearly separated sections. When your thinking evolves, you update the relevant section. The interaction layer doesn't change.
Modular framework structure — update one axis without touching others
Decision log — capture edge cases and rulings over time so the tool gets smarter
Feedback loop — when people override the tool's guidance, that signal tells you where your framework has gaps
Version history — track how your quality standards evolve (powerful for the portfolio story)