Strategic Product Designer
Design at the intersection of systems, AI, and scale.
15+ years building products and platforms — most recently at Meta, leading design across privacy infrastructure, AI creative tools, and cross-app account systems. I work where design decisions become organizational ones.
Selected work
View all →Accounts Center
Turning regulatory pressure into strategic infrastructure at billions-user scale
AI Video Quality Framework
Creating structure where none existed — a multi-axis quality assessment system for AI-generated advertising
About me
15+ years designing products at the intersection of user experience, organizational complexity, and business systems. Most recently at Meta as a Staff-level IC, leading design across privacy infrastructure, AI creative tools, and cross-app platform strategy.
I operate at the altitude where design meets systems — building the frameworks, taxonomies, and decision models that allow large organizations to move in a coherent direction.
Disciplines
Context
AI-Native Design Practice
Three frameworks for designing at the speed of AI.
Compression, Amplification, Multiplication — the operating system I use to multiply design leverage across large, complex organizations.
Read my approach →