About
I'm a product designer with 15+ years of experience — starting from the craft of screens and shipping, evolving toward systems-level strategic leadership. Most of my recent work has been at Meta, where I operated at the Staff IC level across privacy infrastructure, AI creative tools, and cross-app platform design.
The throughline: I'm drawn to design problems that are actually organizational problems in disguise. The projects that have mattered most weren't about designing the perfect interface — they were about creating the shared language, decision models, and structural conditions that allowed complex organizations to build the right thing at scale.
I'm currently thinking about what the next decade of product design looks like as AI reshapes the relationship between designers, systems, and the outputs they produce. I don't think this is a threat — I think it's the most interesting expansion of the discipline I've seen in my career.
Career Arc
2020–2023
Lead Product Designer, Privacy Design Strategy
Meta
Led design across Meta's privacy infrastructure — Accounts Center, Privacy Center, and AI Video Quality. Operated at IC6 (Staff) level, managing 4–6 core designers while holding federated design leadership across Instagram, Facebook, WhatsApp, Messenger, and Oculus. Work spanned regulatory compliance, AI creative tooling, and cross-app platform strategy.
2017–2020
Senior Product Designer
Core product designer on the Ads team — responsible for Story Ads and key monetization surfaces. Partnered with Growth, Monetization, and Creative Tools orgs to ship formats that balanced advertiser effectiveness with user experience integrity at platform scale.
Earlier career
Product Designer
Various
Built the craft foundation — interaction design, visual design systems, user research, and product strategy — across consumer mobile, SaaS, and agency contexts. Developed the cross-domain fluency that later made systems-level work possible.
What I believe
Design at platform scale is organizational design.
The highest-leverage design work I've done wasn't a screen. It was building the frameworks, taxonomies, and decision models that allowed large teams to move in a coherent direction without centralized coordination.
AI doesn't replace design judgment — it demands more of it.
When a system can generate outputs at scale, the designer's job shifts from crafting individual outputs to defining the judgment hierarchy the system uses to evaluate its own work. That's a harder, higher-order problem.
The problem is almost never what it appears to be.
Accounts Center looked like a settings redesign. It was an infrastructure problem. Privacy Center looked like a communications hub. It was a platform problem. Learning to see and name the actual problem is the most underrated skill in design.